FREE TOOLKIT FOR HOTEL TECH SALES TEAMS

Answer the 12 objections hoteliers raise most.

Answer the 12 objections hoteliers raise most.

Too expensive, not this season, the owner has to decide. The Hotel Tech Objection Battlecards give your team one page per objection: what it usually means, what to ask, how to respond, the proof to bring and a sourced fact.

Too expensive, not this season, the owner has to decide. The Hotel Tech Objection Battlecards give your team one page per objection: what it usually means, what to ask, how to respond, the proof to bring and a sourced fact.

12 cards plus a blank one

PDF and editable Word file

No call required

4.5+ rating from 10+ happy clients

Get the 12 battlecards

Your download links open on the next screen.

Download links appear on the next screen. Add your website and I’ll send a short note on the objection your site is most likely to trigger.

Trusted by hotel tech leaders:

  • Swyftin
  • AIOSELL
  • My Hotel Line
  • Instio
  • OnRes

14 years

14 years

selling and supporting hotel tech at eZee Technosys, now YCS, from support desk to enterprise sales.

33,000+

33,000+

hotels running on products I helped build, sell and support across dozens of markets.

5 years

5 years

fixing go-to-market from the outside for AIOSELL, Instio, MyHotelLine, OnRes and Swyftin.

WHAT’S INSIDE

Twelve objections, one page each.

Twelve objections, one page each.

Every card follows the same layout, so a rep can scan it in the minute before a call, with every fact linked to its source.

Every card follows the same layout, so a rep can scan it in the minute before a call, with every fact linked to its source.

Price and budget

“It’s too expensive” and “It’s not in this year’s budget”: what each usually means, and when the budget is actually set.

See what to ask before you discount.

Authority and timing

“I need to check with the owner”, “IT needs to approve this” and “Not now, we’re too busy this season”.

See how to reach the people not on the call.

Risk and switching

“Switching is too risky”, “Does it work with our PMS?”, “My staff won’t use it” and “Can we try it free first?”

See the proof that settles each one.

Status quo and trust

“We’re happy with our current system”, “We already use ChatGPT for that” and “Who else like us uses it?”

See when the objection is real.

HOW IT WORKS

Two minutes to download. Useful before your next call.

Two minutes to download. Useful before your next call.

1

Enter your email

Add your website if you want a short note on the objection your site is most likely to trigger. That part is optional.

2

Download the cards

An 18-page PDF to print and a Word version you can edit with your own prices, proof and reference customers.

3

Use them in call prep

Read the card before the call, ask the diagnostic question first, and bring the proof listed on the card.

IS THIS FOR YOU

Built for the people who sell to hotels, not for hotels.

Built for the people who sell to hotels, not for hotels.

This is for you if

You sell software to hotels and keep hearing the same objections.

You sell to hoteliers: PMS, channel manager, booking engine, revenue management, guest or operations tech.

You are onboarding new reps and want them answering objections the same way.

Probably not, if

You run a hotel. These cards are for the vendors who sell to you.

You want scripts to read word for word. The talk tracks are suggestions to adapt.

You want competitor-by-competitor cards. These cover buyer objections, not named rivals.

I spent 14 years at eZee Technosys, now YCS, from support engineer to enterprise sales, on products that now run in more than 33,000 hotels. Since then I have fixed go-to-market for AIOSELL, Instio, MyHotelLine, OnRes and Swyftin. These are the objections hotel deals most often stall on, with the questions and proof that move them forward.

I spent 14 years at eZee Technosys, now YCS, from support engineer to enterprise sales, on products that now run in more than 33,000 hotels. Since then I have fixed go-to-market for AIOSELL, Instio, MyHotelLine, OnRes and Swyftin. These are the objections hotel deals most often stall on, with the questions and proof that move them forward.

Mehul Fanawala

Go-to-market for hotel tech · The Clueless Company

BEFORE YOU DOWNLOAD

The questions people ask first.

The questions people ask first.

Is it really free?

Yes. The download links open on the next screen the moment you submit. There is no upsell inside the cards.

What happens with my email?

You get the cards, and an occasional note when I publish something for hotel tech founders. Every email has an unsubscribe link and the list is never shared.

Do I have to add my website?

No, it is optional. If you add it, I will look at your website and send a short personal note on the objection your site is most likely to trigger, usually within a few days.

Where do the facts come from?

Every figure on the cards links to a numbered source at the back, from research such as Hospitality Technology’s Lodging Technology Study, TrustRadius and Cloudbeds. The advice is mine, based on 14 years of selling to hotels.

Walk into your next call with an answer ready.

Walk into your next call with an answer ready.

12 objections, what each usually means, what to ask and how to respond, with every fact linked to its source.

Get the 12 battlecards