FREE PLANNER FOR HOTEL TECH TEAMS

Know when hotels buy before you plan 2027.

Know when hotels buy before you plan 2027.

Most hotels build next year’s budget between August and October. The 2027 Hotel Tech Selling Calendar shows when hotels budget, when they are too busy to talk, which events have confirmed dates and what to do each month.

Most hotels build next year’s budget between August and October. The 2027 Hotel Tech Selling Calendar shows when hotels budget, when they are too busy to talk, which events have confirmed dates and what to do each month.

31 dated events, 12 months

PDF, calendar file and CSV

No call required

4.5+ rating from 10+ happy clients

Get the 2027 Selling Calendar

Your download links open on the next screen.

Download links appear on the next screen. Add your website and I’ll send a short note on the months that matter most for your segment.

Trusted by hotel tech leaders:

  • Swyftin
  • AIOSELL
  • My Hotel Line
  • Instio
  • OnRes

14 years

14 years

selling and supporting hotel tech at eZee Technosys, now YCS, from support desk to enterprise sales.

33,000+

33,000+

hotels running on products I helped build, sell and support across dozens of markets.

5 years

5 years

fixing go-to-market from the outside for AIOSELL, Instio, MyHotelLine, OnRes and Swyftin.

WHAT’S INSIDE

Twelve months, one page each.

Twelve months, one page each.

Every month page shows what hotels are doing, the events and holidays, and three plays to tick off, with every fact linked to its source.

Every month page shows what hotels are doing, the events and holidays, and three plays to tick off, with every fact linked to its source.

The budget window

When most hotels build next year’s budget, when owners sign off, and the October deadline that decides whether you wait a year.

See when to send the business case.

31 events with 2027 dates

From ALIS in January to the Phocuswright Conference in November, with dates, city and why each one matters for vendors.

See which events to plan around.

Peak and low seasons by region

The US, Europe, Dubai, India, Thailand, Australia, China and the Caribbean, as stated by CoStar, Eurostat and other sources.

See when to schedule go-lives.

Holidays that move demand

17 holidays and peaks, from Lunar New Year to Thanksgiving, plus an .ics file for Google Calendar or Outlook.

See when your buyers are away.

HOW IT WORKS

Two minutes to download. Useful before you set your 2027 plan.

Two minutes to download. Useful before you set your 2027 plan.

1

Enter your email

Add your website if you want a short note on the months that matter most for you. That part is optional.

2

Download the calendar

An 18-page PDF to plan with, an .ics file that adds every confirmed date to your calendar, and a CSV of all the data.

3

Use it in your planning

Put the budget window, your events and your go-live windows into next year’s sales and marketing plan.

IS THIS FOR YOU

Built for the people who sell to hotels, not for hotels.

Built for the people who sell to hotels, not for hotels.

This is for you if

You sell software to hotels and are planning 2027 sales, marketing or events.

You sell to hoteliers: PMS, channel manager, booking engine, revenue management, guest or operations tech.

You want to time outbound, launches and go-lives around how hotels actually work.

Probably not, if

You run a hotel and want a demand forecast. This is a planning guide for vendors.

You need every regional event. It covers the main ones and marks dates that are not yet confirmed.

You want meetings booked for you. The calendar tells you when; the meetings are yours to book.

I spent 14 years at eZee Technosys, now YCS, from support engineer to enterprise sales, on products that now run in more than 33,000 hotels. Since then I have fixed go-to-market for AIOSELL, Instio, MyHotelLine, OnRes and Swyftin. Use the calendar to plan your 2027 around when hotels actually buy.

I spent 14 years at eZee Technosys, now YCS, from support engineer to enterprise sales, on products that now run in more than 33,000 hotels. Since then I have fixed go-to-market for AIOSELL, Instio, MyHotelLine, OnRes and Swyftin. Use the calendar to plan your 2027 around when hotels actually buy.

Mehul Fanawala

Go-to-market for hotel tech · The Clueless Company

BEFORE YOU DOWNLOAD

The questions people ask first.

The questions people ask first.

Is it really free?

Yes. The download links open on the next screen the moment you submit. There is no upsell inside the calendar.

What happens with my email?

You get the calendar, and an occasional note when I publish something for hotel tech founders. Every email has an unsubscribe link and the list is never shared.

Do I have to add my website?

No, it is optional. If you add it, I will look at your website and send a short personal note on the months that matter most for your segment, usually within a few days.

Will the dates change?

Some will. Every date was checked on 5 November 2026 against the organiser or an official calendar. Dates marked TBC were not confirmed then, and holidays that depend on moon sighting can move by a day.

Plan 2027 around when hotels actually buy.

Plan 2027 around when hotels actually buy.

31 dated events, 17 holidays and the hotel budget cycle, month by month, with every fact linked to its source.

Get the 2027 Selling Calendar